Sales & Marketing Management

We design and implement solutions that will produce more engaged, satisfied and digital clients.

In the current competitive market environment, commercial challenges involve boosting performance by duly customizing the value proposition to the client, together with a substantial improvement in productivity.

Current value propositions delivered to market players require a detailed level of specialization in the definition of the segment-product-channel trinomial. An adequate control of these variables and solid operating methodologies allowing for constant fine tuning of current definitions are the main challenges at present in the commercial area.
Combining “personalization” and efficiency requires developing the ability to convey to the market the perception of a “customized offer” built on an efficient process that enables the expected profitability of our inevitably “limited” resources to be maintained.

Success is achieved when the organizational, operational, and technological areas of the company are truly customer-focused, thereby allowing our commercial policies to be operated efficiently.

Our practice

At Vedova Sagl we specialize in optimizing companies’ organic growth due to our programs to encourage customer loyalty and retention, make price and/or return adjustments and revive commercial activity.

Our approach to commercial activity is based on an in-depth analysis of our clients’ needs, supplemented by the identification of the appropriate value chain to enable us to efficiently meet these needs.

Our service offering

  • Evolution of business models and relationship models by customer segment
  • Market insights
  • Data science – customer analytics
  • Marketing Datamarts.
  • Innovation of the value proposition
  • Pricing
  • Omnichannel transformation
  • Improved business productivity in distribution networks
  • Commercial and operational efficiency